should

In the fast-paced world of modern business, the phrase “build it and they will come” has become a dangerous relic of the past. Today, the most successful companies don’t just develop products; they engage in Earned Product Development. This approach shifts the focus from simply completing a roadmap to “earning” every step of the product’s growth through validated learning, user trust, and incremental value delivery.

Earned Product Development (EPD) is a philosophy where product features, market fit, and scaling are treated as rewards for solving genuine user problems. It is an antidote to bloated software and failed launches, ensuring that resources are only invested when the data justifies the next move. This guide explores the core tenets of EPD and how you can implement it to build products that resonate and endure.

---

The Core Philosophy: From Output to Outcomes

Traditional product development often measures success by “output”—the number of … Read more