12 Retail Communication Strategies for 2022
Caption: Implementing good communication is key to retail business success
Credit: Tim Douglas / Pexels
Good communication in retail is absolutely key to maintaining staff morale and productivity, efficient team cooperation, customer satisfaction, and business success.
In fact, a landmark study by the Economist Intelligence Unit* found that poor workplace communication led 44% of the projects studied to remain unfinished, caused missed performance goals in 25% of cases, negatively affected employee morale in 31% of the cases, and even led to lost sales 18% of the time (some worth hundreds of thousands of dollars).
But taking time to implement good communication is no cakewalk. Training staff on how to communicate can be time-consuming and incredibly tough to do consistently across different areas of your business.
Communication needs vary whether staff are talking to managers, each other, or customers; managing complaints, or simply updating stock levels. Simply saying “communicate more and