Why Sustainability Matters To Finance Leaders In Growing Companies
By Neil Krefsky, Head of Finance and Risk Product Marketing, SAP
Finance leaders from growing companies have a keen sense of how risks, opportunities, and investments affect the bottom line. And this trait is becoming increasing evident as they focus more on sustainability as a top priority.
According to an SAP Insights survey of midsize companies, one-third of finance leaders listed “increasing sustainability in products and services” as a revenue driver on par with increasing sales to existing customers, creating new products and services, and improving customer experiences. When considering how to improve business efficiency, making “operational processes more sustainable” ranked second.
This evolving perspective represents a dramatic shift in finance operations. While sustainability initiatives were once solely the responsibility of operations managers, finance organizations are now deliberately making decisions and delivering outcomes that help satisfy intensifying environmental, social, and governance (ESG) challenges.